Definition: SEO | Search Engine Optimization


SEO is an acronym for “search engine optimization” or “search engine optimizer.” Hiring a SEO company or individual can be a huge decision that can improve your site and save time, but potentially can also risk damage to your site and reputation. It is imperative to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs, agencies and consultants provide useful services for website owners, including:

  • Analyze the content of your web site.
  • Expertise in specific markets and geographies.
  • Provide technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript.
  • Content development and management.
  • Management of online business development campaigns (email, banners, affiliate programs, links)
  •  Keyword research.
  • SEO training
Search Engine Optimization, or as it is commonly referred to as SEO, has become one of the most important marketing strategies for eCommerce and advertising. SEO uses an “organic” style to promote a web site. Keywords or phrases are placed in this meta tag’s content attribute. You should specify the most popular search terms you believe someone would use to reach your web site. A few years back, you could spam this meta tag with any and every keyword possible to gain ranking on search engines. Repeated words, or words that do not pertain to the content of the site will not benefit you or those using a search engine.
Well written and relavent text is a catalyst to high page rank as major search engines such as Google, Yahoo, and MSN modify their search algorithms to adjust to sneaky web promoting tatics.
As the world wide web grew, millions of searches were skewed as a result of “keyword spamming” throughout a web site. Search-engine algoritms now detect this and punish web sites that try to take advantage this way. There are a ton of other no-no’s as well, we will get into those. There is a fine line between a consumer friendly web site and a “search-engine” friendly web site. Search-bots that crawl web sites and return results to their destination will read titles, text, meta tags, alt tags, verification keys, keywords and web site content. Currently Adobe Flash® is not supported through search engines. There is word that technology is being developed or has been that can access the Flash® technology since it is a growing web platform.

About mycgci
The reason why you should choose CG Consulting, Inc. as your business-consulting firm is to avoid failure. Most business owners were technicians before they ventured into being in business for themselves. A technician is someone who is use to working in the business (the employee) and not on the business (the CEO). For most technicians, the idea of being their own boss, doing their own thing, becomes irresistible. And that is the fatal mistake they make. It is the assumption made by all technicians who go into business for themselves, one that charts their course of a business from opening day to the discharge of your bankruptcy. Understanding the technical work of the business they are immediately and eminently qualified to run a business that does that kind of work. The technical work of a business and a business that does that technical work are two totally different things! CG Consulting, Inc. through its strategic alliances will assist you in creating the system that will guide you to success. Call CGCI today to see how you can re-chart your path to success.

2 Responses to Definition: SEO | Search Engine Optimization

  1. Queen Bee says:

    Great Advise , any thing you know about the new Google search engine?

  2. CGISEO says:

    Google Caffeine will be interesting.I think Google is trying to get websites with content and information that is relevant to that subject.Speed of your site will play an importance. Another factor will be your link popularity, although there has been word around the campfire that it needs to be from different IP addresses. How they'll find this out is any ones guess.A HUGE, HUGE factor will be the URL, title, description, and body of text. It better match up.I'll put up a blog on Google shortly…

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