How much is Google's #1 spot in search results worth to you?

How much is Google’s #1 spot in search results worth to you?

If you own a web site and you sell online you are definitely wondering on how much revenue will be produced if you have your web site on Google’s front page for your main keyword. If your industry isn’t competitive, then you are lucky and should exploit the lack of competition. If you have a printing company such as http://www.iprinttoday.com who sells business cards, postcards, greeting, etc., but is struggling to achieve front page results on Google for the search term business cards.

This industry is amazingly competitive and produces enormous search results along with plenty of other businesses including major players within the printing field. If you break down the numbers what a top rank in Google is worth, you might think differently. 65% of search results are organic clicks (not sponsored ads). 85% of total clicks come from the first page of Google searches, 14% on page two, and only 1% spread among the rest of the pages.

Let’s take 100,000 local searches per month for keyword “business card printing”. Let’s say you are on page one for Google, here is what it could be worth to your business.

  • 65% click on organic searches = 65,000 possible clicks per month out of 100,000 total searches.
  • 85% of the 65,000 which is the avg that clicks is 55,250 possible clicks per month.
Depending where you are on Google’s front page will determine how much traffic you will receive. Obviously, the number one spot is the best. Number two is pretty much just that all the way to number four, but then eight, nine, and ten have high click through ratios because that’s where the page stops when scrolling.

Fact is that even on a keyword, which is competitive and receives a good amount of traffic, achieving front page results isn’t out of the question. In fact, it might be easier than you think. Over 55k possible clients for one keyword per month and essentially ten or so companies are jockeying for position. If you divided the traffic equally you would come out to 5,500 clicks per month. It doesn’t work that way, but it gives you an idea. Let’s take the same keyword “business card printing”. Let’s say you are on page two for Google, here is what it could be worth to your business.


  • 65% click on organic searches takes it down to 65,000 possible clicks per month out of 100,000 total searches.
  • 14% of the 65,000 that clicked 9,100 possible clicks per month.
9,100 possible clicks divided among ten possible companies is 910 compared to almost six times that. All for one page. We won’t even do the example for page three and so on.

These are rough estimates plus throw in the fact that web traffic isn’t evenly divided between the top 10, another factor to weight is that different URLs tend to¬†fluctuate on search results.

About mycgci
The reason why you should choose CG Consulting, Inc. as your business-consulting firm is to avoid failure. Most business owners were technicians before they ventured into being in business for themselves. A technician is someone who is use to working in the business (the employee) and not on the business (the CEO). For most technicians, the idea of being their own boss, doing their own thing, becomes irresistible. And that is the fatal mistake they make. It is the assumption made by all technicians who go into business for themselves, one that charts their course of a business from opening day to the discharge of your bankruptcy. Understanding the technical work of the business they are immediately and eminently qualified to run a business that does that kind of work. The technical work of a business and a business that does that technical work are two totally different things! CG Consulting, Inc. through its strategic alliances will assist you in creating the system that will guide you to success. Call CGCI today to see how you can re-chart your path to success.

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