Select Keywords For Your Website | Heads or Tails?

Heads and Tails:

Selecting general and specific keywords for your web site are crucial to your placement in any search engine. Keywords consistent with products, services, or content of each page are an essential component to search engine optimization or SEO. General or generic keywords are one or two words in length and are commonly referred to as long-tail or head-terms. Specific keywords are three or more and are referred to as tail terms.

Head term tend to generate more traffic, but are more difficult to establish high ranking and stay there on search engines.

Regardless of whether you are optimizing an existing Web site or building a new one, you should select keywords that are consistent with the content of each unique web page, as well as the overall theme of the web site. Generally, you should select tail terms when optimizing web pages with specific content and head terms when optimizing web pages with more general content.

Select head keywords for your home page to represent your overall theme of your web site. Your home page is typically your most important page, so you want to optimize that particular page for that keyword. For instance if you wanted to rank well for business cards, it would make no sense to wrap your content around brochures.

About mycgci
The reason why you should choose CG Consulting, Inc. as your business-consulting firm is to avoid failure. Most business owners were technicians before they ventured into being in business for themselves. A technician is someone who is use to working in the business (the employee) and not on the business (the CEO). For most technicians, the idea of being their own boss, doing their own thing, becomes irresistible. And that is the fatal mistake they make. It is the assumption made by all technicians who go into business for themselves, one that charts their course of a business from opening day to the discharge of your bankruptcy. Understanding the technical work of the business they are immediately and eminently qualified to run a business that does that kind of work. The technical work of a business and a business that does that technical work are two totally different things! CG Consulting, Inc. through its strategic alliances will assist you in creating the system that will guide you to success. Call CGCI today to see how you can re-chart your path to success.

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