Building Links | SEO Tip #53 Part 2 of 2

All links are not created equal. Although quantity is important, focus on trying to build quality and relevant links. Relevant links come from websites that are related to your line of business and content. For example, if you have a gourmet food website, adding a link from gourmet retailer magazine is better than getting a link from an equally popular celebrity gossip website.

Quality links tend to come from popular websites that are generally trusted source. Two of the main measures of popularity or Google’s page rank in the Alexa ranking system. They drink gives you a rough idea of how authoritative Google thinks the website is, and Alexa provides a measure to compare the traffic volume of potential linking partners. In general, you should look for quality and relevant linking partners that have page rank scores and Alexa rankings as good as or better than your own.

Building links can be extremely time-consuming and may even cost money if you decide to use a link broker or pay per cost network. One of the more time-consuming forms of link building includes requesting one way or reciprocal links directly from other websites. The process usually involves reaching out to potential link partners via e-mail and asking politely for a link or suggesting barter situation where you link to them if they link to you another way of building links is through blog informed participation however, in many cases, search engine such as Google either devalue or do not count blogger for comments is links toward your page rank. Despite this, other search engines use links from blogs and forms for ranking purposes.

Sending out online press releases through companies such as PR Web and PR newswire is a great way to build links. Blogs and other can contact providers use press release services as a source for article ideas. Typically, when other people use your release as a basis for source for an article they also provide a link back to your website. In other cases,content aggregators reproduce and distribute your content, keeping in place and the anchor text which links that you may have strategically inserted into the body of your press release.

The most simple and easy way to build links is to buy them to rethink brokers and pay per post networks. However, consider carefully before you use link brokers and paper post networks because search engines such as Google have strict policies against the use of paid links as a way of increasing page rank. If Google concludes that one of your links is not natural, the link is likely to be devalued for page rank purposes keep in mind that despite Google’s policies against buying links for purposes of boosting page rank, purchasing links from high quality, relevant websites has other benefits, including branding and traffic generation.

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