CPC/PPC vs. Organic search results | SEO Tip #59

There is a misconception that organic search results are better than PPC/CPC sponsored ads. When, in fact, the sponsored ads are typically more relevant and target that particular keyword you searched for. Google, wants to make users click on their ads because they get paid. Google tries very hard to make AdWords users create ads that relate to what you are searching for. If you search for apples and cell phones come up, you would find relevance in that? Google will punish advertisers by increasing their minimum bid amount if keywords, page relevance, and speed of site aren’t “up to par”.

The first place I look when searching now are CPC ads. Advertisers want you to buy so there offers and typically the best you’ll find to entice you to at least click, but more importantly purchase. It doesn’t do an advertiser any good what-so-ever if you just click and don’t buy.

65% of searches result in clicks within the organic search results area where as 35% click on the sponsored ads. Unique titles will set AdWords advertisers apart from the rest.

About mycgci
The reason why you should choose CG Consulting, Inc. as your business-consulting firm is to avoid failure. Most business owners were technicians before they ventured into being in business for themselves. A technician is someone who is use to working in the business (the employee) and not on the business (the CEO). For most technicians, the idea of being their own boss, doing their own thing, becomes irresistible. And that is the fatal mistake they make. It is the assumption made by all technicians who go into business for themselves, one that charts their course of a business from opening day to the discharge of your bankruptcy. Understanding the technical work of the business they are immediately and eminently qualified to run a business that does that kind of work. The technical work of a business and a business that does that technical work are two totally different things! CG Consulting, Inc. through its strategic alliances will assist you in creating the system that will guide you to success. Call CGCI today to see how you can re-chart your path to success.

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