SEO should not be the "end all be all" of your web site

Your search engine optimization campaign should not be the end all be all of your website. Becoming obsessed with one technique any one method can cut you off from other sources of traffic. SEO is one portion of marketing for your website, other areas include social media optimization and paid advertising. Each one can play integral part in your website. Therefore, search engine optimization is just one aspect albeit very important. As we have stated before more than 80% of first visits for an average site derives from search engines. 75% of those come from within Google’s properties worldwide. 84% of searches on Google never make it past the second page of results in only 35% click on paid or sponsored results.

Spreading your efforts over several different SEO, SMO, and paid tactics will increase your web traffic and success.

Here are several different tips that can help:

  1. Unique content – the reason this was placed number one, is the sheer fact that content is king. If you have unique content, search engines will index you, searchers will find you, and more than likely if it is well written will bookmark your site and come back consistently.
  2. Building blocks – where your site is hosted has become increasingly more important due to Google’s Caffeine integration. As important as where your web site is hosted is the domain name, structure of your directory and speed of site.
  3. Longevity – Over night success typically does not happen. Try to be in it for the long-haul. If you can outlast your competition, they will simply come and go and you can remain on top. New comers will have to battle their way to the top where as you can consistently stay up there.

About mycgci
The reason why you should choose CG Consulting, Inc. as your business-consulting firm is to avoid failure. Most business owners were technicians before they ventured into being in business for themselves. A technician is someone who is use to working in the business (the employee) and not on the business (the CEO). For most technicians, the idea of being their own boss, doing their own thing, becomes irresistible. And that is the fatal mistake they make. It is the assumption made by all technicians who go into business for themselves, one that charts their course of a business from opening day to the discharge of your bankruptcy. Understanding the technical work of the business they are immediately and eminently qualified to run a business that does that kind of work. The technical work of a business and a business that does that technical work are two totally different things! CG Consulting, Inc. through its strategic alliances will assist you in creating the system that will guide you to success. Call CGCI today to see how you can re-chart your path to success.

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