CPC/PPC vs. Organic search results | SEO Tip #59

There is a misconception that organic search results are better than PPC/CPC sponsored ads. When, in fact, the sponsored ads are typically more relevant and target that particular keyword you searched for. Google, wants to make users click on their ads because they get paid. Google tries very hard to make AdWords users create ads that relate to what you are searching for. If you search for apples and cell phones come up, you would find relevance in that? Google will punish advertisers by increasing their minimum bid amount if keywords, page relevance, and speed of site aren’t “up to par”.

The first place I look when searching now are CPC ads. Advertisers want you to buy so there offers and typically the best you’ll find to entice you to at least click, but more importantly purchase. It doesn’t do an advertiser any good what-so-ever if you just click and don’t buy.

65% of searches result in clicks within the organic search results area where as 35% click on the sponsored ads. Unique titles will set AdWords advertisers apart from the rest.

What Are My Chances Of Achieving Google Front Page Search Results?

This is an important question every web owner and webmaster will ask themselves at some point. When you do a search for a certain keyword you want to see yourself up there with the “Big Boys”. If they can do it, so can you. Achieving front page rankings on Google or any other search engine isn’t easy, unless the keyword isn’t competitive.

How do you determine if a keyword is competitve?
Here is Google’s AdWords Keyword Tool

Finding out if a keyword is competitive or not is easy, not adjusting your website to get the most competitive keyword is a little more difficult. First and foremost there are over 300 different factors in which Google alone ranks your web site. Each factor plays a particular importance in regards to your web site ranking. Some are more important than other. Finding out which factors hold more weight isn’t easy, that’s what is in Google’s algorithm. There are and have been programs to help with this process as well as trained professionals . A trained SEO professional will know immediately what is preventing your site from ranking well.

If you do some numbers 85% of clicks happen resulting from first page searches. 14% on the second page and only 1% from there on out spread among the third page to how ever long the list may be. Basically if you aren’t on the first page, you aren’t getting clicks. There are 10 results per page (unless you change that Google setting) which means you have 1 in 10 chance for receiving that click off of 85% of that traffic for that particular keyword, if you are on page one. Some positions, like number one, four, eight and ten have proven to be the best spots, but nonetheless you are with ten other results.

If that keyword only has 100 searches per month, that isn’t that much. Look for keywords with better search results, yet not a lot of competition (Google’s Program shows you this). Cater your web site and blog to use these keywords to attract customers.

There isn’t a sure fire answer to how long it takes to get crawled, indexed and then to the top of Google. I’ve seen new sites get to the top of Google for competitive keywords within days as I’ve seen established sites never get there. Again there are so many different factors that play a role, the best advice is to hire a SEO expert.