Building Links Makes For A Successful SEO Campaign

Link is like reference. When I write “Business Cards” I express my trust to Search engines interpret this reference as a vote to from my site.

This is the basis of link building. More links your site has from other websites more powerful you are in the eyes of search engines. And webmasters took no time to make use of this system. Several ways of link building were invented. Let’s classify links in a broad way:

  • 1-way Links: My website gets link from your website.
  • 2-way Links: My website gets a link from your website and I reciprocate you with a link from my site. Scratch my back and I’ll scratch yours!
  • 3-way Links: I have two websites – A and B. You link to A and I will reciprocate you from B.

As webmasters started exploiting search engine algorithm, search engines refined their strategy and introduced new concept; links from relevant sites were assigned more credit than links from irrelevant sites.

For example, if you have a site about apparels then 1000 links from automobile sites won’t help you much; 100 links from other apparel sites would be really useful.

Hence, to make your website more powerful in the eyes of search engines you have to get links from relevant websites. You may ask how it is possible; the best way is to create such a usable and authentic that webmasters and bloggers link to you naturally. Become the leader in your niche.

In earlier days, webmasters used to send link exchange emails to others. This method is not going to help you any more. To succeed in this highly competitive market you have to figure out creative ways of getting links. As mentioned above, developing a useful website with authentic content is one way to get some good links. Now, use your imagination, creativity and marketing skills to invent more such ways. Happy link building!