Trouble with Keywords? | SEO Tip #68

Are you having trouble with keywords? If so it might be caused by the competition of that particular keyword. Competition varies upon different keywords. For instance, will take the print company http://www.iPrintToday.com. They sell business cards, postcards, greeting cards, brochures, flyers, and much more. The keyword business cards is searched for over 30 million times locally and approximately 45,000,000 times globally per month. That means, whomever is on the first page for that particular keyword is generating huge amounts of traffic. Business cards, besides printing is the biggest key word for the printing industry. If you were on the first page for business cards you will receive large volumes of clicks.

I print today.com has a very easy to navigate website and it is optimized for the word business cards. Although, it is very difficult for them to achieve first page rankings because they are fairly new and the competition is one of the stiffest among any industry for particular keyword. Let’s take a another keyword example. Business card printing has approximately 50,000 searches locally per month and approximately 100,000 globally per month. It is feasible to get to the top of Google from that particular keyword, because the competition isn’t as stiff as the general term business cards. The downfall to this is 150,000 searches compared to 75 million searches, as you can see there really isn’t any comparison. You must look at it like this though, if you can’t get to the top of Google for a particular keyword because of the competition then start by dominating less competitive keywords.

For most web owners, choosing less competitive keywords isn’t going to cut it. These web owners will certainly be fighting an uphill battle it will take longer time to achieve success trying to accomplish your goals this way. Again, 75 million searches compared to 150,000 searches isn’t even a comparison but, if you can’t get on the top or the 75 million then you should consider a long tail keyword and establish your website this way.
There are several keyword generation and analyzing tools that are free of charge, one of the best ones is Google’s ad words tool. This tool will show you the competition and return the search results both locally and globally per month. We suggest you utilizing this tool as it will help your keyword suggestion and generation because it will not only analyze any websites you type in but also to use synonyms for keywords.

Select Keywords For Your Website | Heads or Tails?

Heads and Tails:

Selecting general and specific keywords for your web site are crucial to your placement in any search engine. Keywords consistent with products, services, or content of each page are an essential component to search engine optimization or SEO. General or generic keywords are one or two words in length and are commonly referred to as long-tail or head-terms. Specific keywords are three or more and are referred to as tail terms.

Head term tend to generate more traffic, but are more difficult to establish high ranking and stay there on search engines.

Regardless of whether you are optimizing an existing Web site or building a new one, you should select keywords that are consistent with the content of each unique web page, as well as the overall theme of the web site. Generally, you should select tail terms when optimizing web pages with specific content and head terms when optimizing web pages with more general content.

Select head keywords for your home page to represent your overall theme of your web site. Your home page is typically your most important page, so you want to optimize that particular page for that keyword. For instance if you wanted to rank well for business cards, it would make no sense to wrap your content around brochures.

What Are My Chances Of Achieving Google Front Page Search Results?

This is an important question every web owner and webmaster will ask themselves at some point. When you do a search for a certain keyword you want to see yourself up there with the “Big Boys”. If they can do it, so can you. Achieving front page rankings on Google or any other search engine isn’t easy, unless the keyword isn’t competitive.

How do you determine if a keyword is competitve?
Here is Google’s AdWords Keyword Tool

Finding out if a keyword is competitive or not is easy, not adjusting your website to get the most competitive keyword is a little more difficult. First and foremost there are over 300 different factors in which Google alone ranks your web site. Each factor plays a particular importance in regards to your web site ranking. Some are more important than other. Finding out which factors hold more weight isn’t easy, that’s what is in Google’s algorithm. There are and have been programs to help with this process as well as trained professionals . A trained SEO professional will know immediately what is preventing your site from ranking well.

If you do some numbers 85% of clicks happen resulting from first page searches. 14% on the second page and only 1% from there on out spread among the third page to how ever long the list may be. Basically if you aren’t on the first page, you aren’t getting clicks. There are 10 results per page (unless you change that Google setting) which means you have 1 in 10 chance for receiving that click off of 85% of that traffic for that particular keyword, if you are on page one. Some positions, like number one, four, eight and ten have proven to be the best spots, but nonetheless you are with ten other results.

If that keyword only has 100 searches per month, that isn’t that much. Look for keywords with better search results, yet not a lot of competition (Google’s Program shows you this). Cater your web site and blog to use these keywords to attract customers.

There isn’t a sure fire answer to how long it takes to get crawled, indexed and then to the top of Google. I’ve seen new sites get to the top of Google for competitive keywords within days as I’ve seen established sites never get there. Again there are so many different factors that play a role, the best advice is to hire a SEO expert.