How much is Google's #1 spot in search results worth to you?

How much is Google’s #1 spot in search results worth to you?

If you own a web site and you sell online you are definitely wondering on how much revenue will be produced if you have your web site on Google’s front page for your main keyword. If your industry isn’t competitive, then you are lucky and should exploit the lack of competition. If you have a printing company such as who sells business cards, postcards, greeting, etc., but is struggling to achieve front page results on Google for the search term business cards.

This industry is amazingly competitive and produces enormous search results along with plenty of other businesses including major players within the printing field. If you break down the numbers what a top rank in Google is worth, you might think differently. 65% of search results are organic clicks (not sponsored ads). 85% of total clicks come from the first page of Google searches, 14% on page two, and only 1% spread among the rest of the pages.

Let’s take 100,000 local searches per month for keyword “business card printing”. Let’s say you are on page one for Google, here is what it could be worth to your business.

  • 65% click on organic searches = 65,000 possible clicks per month out of 100,000 total searches.
  • 85% of the 65,000 which is the avg that clicks is 55,250 possible clicks per month.
Depending where you are on Google’s front page will determine how much traffic you will receive. Obviously, the number one spot is the best. Number two is pretty much just that all the way to number four, but then eight, nine, and ten have high click through ratios because that’s where the page stops when scrolling.

Fact is that even on a keyword, which is competitive and receives a good amount of traffic, achieving front page results isn’t out of the question. In fact, it might be easier than you think. Over 55k possible clients for one keyword per month and essentially ten or so companies are jockeying for position. If you divided the traffic equally you would come out to 5,500 clicks per month. It doesn’t work that way, but it gives you an idea. Let’s take the same keyword “business card printing”. Let’s say you are on page two for Google, here is what it could be worth to your business.

  • 65% click on organic searches takes it down to 65,000 possible clicks per month out of 100,000 total searches.
  • 14% of the 65,000 that clicked 9,100 possible clicks per month.
9,100 possible clicks divided among ten possible companies is 910 compared to almost six times that. All for one page. We won’t even do the example for page three and so on.

These are rough estimates plus throw in the fact that web traffic isn’t evenly divided between the top 10, another factor to weight is that different URLs tend to fluctuate on search results.

How important are titles for SEO?

How important are titles for SEO?

A title should intrigue the reader into reading more. The first paragraph should captivate your audience with quality content or maybe even controversial content. The title for your blog or web site is just as important. If you could break down the importance of titles in a percentage format, a page title or blog title value would be worth anywhere from 15% to 30%. IMHO, the title can be one of the most important factors if not the most important factor for an organic search result.

If you study the facts behind this you might agree. For instance, if you do a search on Google for a particular keyword look at what comes up. Not just the results Google gives you, but the information from the sites. It gives you two of three things. The page title as the biggest header and either the meta description or paragraph that keyword exists in. This is why it is imperative that the title factor play an important role and is relevant to what you are writing, selling, or promoting.

Try to adjust your webpage or blog’s title to represent what the page or blog is actually about. You will find a huge increase in traffic and will  looked upon as an authority within your industry instead of a follower.

Definition: SEO | Search Engine Optimization

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Hiring a SEO company or individual can be a huge decision that can improve your site and save time, but potentially can also risk damage to your site and reputation. It is imperative to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs, agencies and consultants provide useful services for website owners, including:

  • Analyze the content of your web site.
  • Expertise in specific markets and geographies.
  • Provide technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript.
  • Content development and management.
  • Management of online business development campaigns (email, banners, affiliate programs, links)
  •  Keyword research.
  • SEO training
Search Engine Optimization, or as it is commonly referred to as SEO, has become one of the most important marketing strategies for eCommerce and advertising. SEO uses an “organic” style to promote a web site. Keywords or phrases are placed in this meta tag’s content attribute. You should specify the most popular search terms you believe someone would use to reach your web site. A few years back, you could spam this meta tag with any and every keyword possible to gain ranking on search engines. Repeated words, or words that do not pertain to the content of the site will not benefit you or those using a search engine.
Well written and relavent text is a catalyst to high page rank as major search engines such as Google, Yahoo, and MSN modify their search algorithms to adjust to sneaky web promoting tatics.
As the world wide web grew, millions of searches were skewed as a result of “keyword spamming” throughout a web site. Search-engine algoritms now detect this and punish web sites that try to take advantage this way. There are a ton of other no-no’s as well, we will get into those. There is a fine line between a consumer friendly web site and a “search-engine” friendly web site. Search-bots that crawl web sites and return results to their destination will read titles, text, meta tags, alt tags, verification keys, keywords and web site content. Currently Adobe Flash® is not supported through search engines. There is word that technology is being developed or has been that can access the Flash® technology since it is a growing web platform.