The secrets to search engine success, a secret no longer

Top 10 ways to help your website in search engines.

What is the secret to achieving good page rank? Is it possible to rank well overnight? How long does it take? How much will it cost?

These are legitimate questions every website owner has. In my 15 years of working on the internet, eCommerce, and SEO, overnight number one page rank typically is the product of “black hat[1]” SEO. It can happen overnight, but it’s just a matter of time before your punishment is handed down. There are dozens of techniques to produce quality page rank without resulting in dirty tactics.

Here are a few interesting facts about the search engines:

  • Over 70% of online transactions are initiated through search engines.
  • After the first page in search engine results there is a 50% decline.
  • Approximately 60 million Americans use search engines daily.
This tells you that there is a fine line in becoming successful on internet. Whether it’s a product or service, businesses and consumers alike are looking for answers to questions. The only way to become a problem solver (businesses seem to pay a good amount for this) is to have knowledge in that industry and become an authority in that field. With that said, provide informative answers to questions on your website. If there is a website that says it already, reference them. Don’t steal content or translate it into another language and then back again so that it’s a little different. Spend the time and it will pay off. Spending the time on “black hat” SEO isn’t much less than “white hat”, it will also cost you one way or another.

There isn’t one simple answer to search engine success. If your website is offering information and you want to make money off advertisements such as Google Ad Sense and banners, then your information should be original and relevant, but offer something enticing.

Have you noticed the influx in irrelevant blogs, articles, and how to videos recently? The redundant information that ranks well in search engines amazes me and to sift through it is time consuming, yet they’re indexed. There is a statistic out there that only 7% of websites are indexed by search engines. I’m sure there are a few that don’t want to be indexed, but it’s not 93% of them. Most people build a site to get viewed. There are thousands of pages with original content that is relevant, yet they are left out. There isn’t one solid answer why, but the answers are out, you just need to know where to look. A qualified professional will know immediately.

A question I received from a local print company PrintFirm, Inc. which is rather large and established offset printer, but is having trouble achieving quality page rank for their website ( www.printfirm.com) was…

How long will it take before we get to number one on search engines and remain there?

My first answer was “it depends on you and what you are willing to do while maintaining an ethical approach”. The owner looked at me like I had dandruff (I don’t by the way). Even though they have an ecommerce site they still can provide information to the public. I think their first initial thought is to offer as many products, but my approach would be to focus attention and take advantage of a niche market. As each new technology emerges it spawns a new market. The common denominator of these new markets is an insatiable need for that particular product. There is the old saying jack of all trades, master of nothing.

PrintFirm offers printing products for the past 13 years. Their information is original and is relevant to their industry, yet they didn’t rank well in certain areas. For instance they offer business cards (for real cheap, I might add). Business cards produce hundreds of millions of search engine results. This is a very difficult topic to achieve successful page rank, but there are companies that are number one. So how did they get there? It didn’t happen overnight; they spent thousands, if not hundreds of thousands on perfecting their technique. They’ve also spent a good amount of time and sure enough their patient is paying off. You can’t expect to be the new kid on the block and just take over, especially in a competitive industry. If it does happen, more power to you, you’re good and lucky. Simply saying “we can do it better” doesn’t sell.

Since, PrintFirm, Inc. has hired a full time Marketing Director dedicated solely to their white hat eCommerce techniques. I went back a month later to find out how it was going and they are performing better and on track for a successful campaign within a competitive industry.

If you are looking to hire or even outsource your search engine optimization, you should look into a budget of at least $3000 to $5000 per month. I’m not a believer and neither should you be of the “Only $99.99 per month and you’ll get to Google #1 in 48 hours!” Longevity for high page rank takes time, effort, quality content and unless you have at least 4 to 8 hours a day to dedicate, I would suggest hiring someone to do it.

Here is a list and in no particular order are my top ten techniques to achieve a successful search engine campaign:


  1. Blog, forum, and articles (these could each be one topic)
  2. Classified ads (Craigslist, Oodle, USfreeAds)
  3. Become an authority within your industry community (online and local)
  4. Produce original content
  5. Quality meta tags and data
  6. Directory submission (quality, not quantity)
  7. Quality links to your site from other sites
  8. Research (keywords, products, competitors)
  9. Social Media (Myspace, Twitter, Facebook, LinkedIn, etc.)
  10. How to videos on YouTube (learn how to make a quality video…please)
There is so many more techniques, but these above can be achieved rather quickly and aren’t rocket science. If you are selling products (eCommerce) then I suggest installing Google Analytics and Google’s Webmaster tools. These are tremendous free tools that will help make informative decisions. If you aren’t familiar with installing tracking codes then I suggest hiring someone whom does.

Start a blog, a forum, and write an article. You might think that you don’t have the time or skill. There are writers and professionals whom need work and do this for a living and have great ideas. Hire one or two, spend the money and have original content produced. Collaborate with that person and explain to them what you expect. You might find that you’ll take that person on full time if they can produce.

My last bit of advice is research, research, and research…do your homework ladies and gentlemen!

Get to the top of Google

Get on top of Google or your money back“. That’s what the ad said. How can one be so confident?…I thought to myself. I was convinced that it wouldn’t work. We’ve all read these elaborate stories of people making thousands of dollars from internet advertising, but do you actually know anyone whom has made thousands of dollars advertising on the internet? Really know them and know that they aren’t pulling your leg? Not too many people can say they do. In fact I know a lot of people whom have, but also plenty whom have lost their shirt.

If you are performing a certain technique that has a negative impact on your search engine ranking, would you keep doing it?

If someone or something that had success and a guarantee, said do this and this and this, would you listen or have tunnel vision?

Are you asking what is this software? I might not tell you…j/k it’s Internet Business Promoter. I highly recommend this software for any business. SEO guys and gals, this allows you to customize reports catered to any business with a professional look and feel. I have no affiliation with IBP, but I will say the only way I think you will not achieve first page search engine results is intentional because you will not the sacrifice design over a SEO friendly page.

I was reluctant to buy this software, especially since it cost $250 for only 3 months. I broke down and bought the software because I heard good things from credible sources that it worked well. I also read a couple good reviews and didn’t see any bad ones. They had a sample version which worked well but enticed you to buy because it tells you that you have “X” amount of potential errors. To get this report you must BUY…so I did
The key to this software is that it gets information on top 10 web sites from any search engine for any particular keyword. It gathers all the information from those 10 web sites and compares them to yours. A report is then created which breaks down what you may be doing incorrect, but also what your competitor is doing RIGHT! You can match and refine your keywords, meta description, text, alt tags, links in, and much more.

When I did the first web site optimization report for the keyword business card printing, I was shocked to say the least at the results. First, PrintFirm (the company I was doing the report for) was showing up 128th on Google and the percentage that the software gave us was 35% out of 100% as far as quality for that particular keyword. A 95% rating would typically get you first page results. So PrintFirm was not doing well for a competitive keyword which returns results of 21,000,000.

Definition: SEO | Search Engine Optimization


SEO is an acronym for “search engine optimization” or “search engine optimizer.” Hiring a SEO company or individual can be a huge decision that can improve your site and save time, but potentially can also risk damage to your site and reputation. It is imperative to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs, agencies and consultants provide useful services for website owners, including:

  • Analyze the content of your web site.
  • Expertise in specific markets and geographies.
  • Provide technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript.
  • Content development and management.
  • Management of online business development campaigns (email, banners, affiliate programs, links)
  •  Keyword research.
  • SEO training
Search Engine Optimization, or as it is commonly referred to as SEO, has become one of the most important marketing strategies for eCommerce and advertising. SEO uses an “organic” style to promote a web site. Keywords or phrases are placed in this meta tag’s content attribute. You should specify the most popular search terms you believe someone would use to reach your web site. A few years back, you could spam this meta tag with any and every keyword possible to gain ranking on search engines. Repeated words, or words that do not pertain to the content of the site will not benefit you or those using a search engine.
Well written and relavent text is a catalyst to high page rank as major search engines such as Google, Yahoo, and MSN modify their search algorithms to adjust to sneaky web promoting tatics.
As the world wide web grew, millions of searches were skewed as a result of “keyword spamming” throughout a web site. Search-engine algoritms now detect this and punish web sites that try to take advantage this way. There are a ton of other no-no’s as well, we will get into those. There is a fine line between a consumer friendly web site and a “search-engine” friendly web site. Search-bots that crawl web sites and return results to their destination will read titles, text, meta tags, alt tags, verification keys, keywords and web site content. Currently Adobe Flash® is not supported through search engines. There is word that technology is being developed or has been that can access the Flash® technology since it is a growing web platform.