SEO Black Hat | SEO Tip #66

Think of the hare vs. the tortoise in relation to black hat SEO vs. white hat SEO. While the rabbit cuts corners and achieves success quickly, he loses the overall race because the tortoise researched the course and took a steady ethical approach to the race. The race is not a sprint, yet more like a marathon. Cutting corners will eventually get you punished and may even banned. There are ways to achieve to ranking success through proper channels.

SEO Black Hat
– Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. There are plenty of “Grey Hat SEO” tactics which are iffy to say the least. Although Grey Hat SEO aren’t banned practices they typically are unethical. The black hat SEO techniques usually include one or more of the following characteristics:

  • Keyword Stuffing: This contains creating long lists of keywords and nothing else onto your site. Do so will get you penalized eventually by search engines.
  • Invisible Text: There are two different ways to do this. You can make the text the same color as the background and keyword stuff or make the text extremely small. Again, not a good way to boost your organic searches.
  • Doorway Pages: A doorway page is a “fake” page that users will never see. It is purely for search engine spiders and attempts to trick them into indexing the site higher through high keywords and fake content.