Trouble with Keywords? | SEO Tip #68

Are you having trouble with keywords? If so it might be caused by the competition of that particular keyword. Competition varies upon different keywords. For instance, will take the print company http://www.iPrintToday.com. They sell business cards, postcards, greeting cards, brochures, flyers, and much more. The keyword business cards is searched for over 30 million times locally and approximately 45,000,000 times globally per month. That means, whomever is on the first page for that particular keyword is generating huge amounts of traffic. Business cards, besides printing is the biggest key word for the printing industry. If you were on the first page for business cards you will receive large volumes of clicks.

I print today.com has a very easy to navigate website and it is optimized for the word business cards. Although, it is very difficult for them to achieve first page rankings because they are fairly new and the competition is one of the stiffest among any industry for particular keyword. Let’s take a another keyword example. Business card printing has approximately 50,000 searches locally per month and approximately 100,000 globally per month. It is feasible to get to the top of Google from that particular keyword, because the competition isn’t as stiff as the general term business cards. The downfall to this is 150,000 searches compared to 75 million searches, as you can see there really isn’t any comparison. You must look at it like this though, if you can’t get to the top of Google for a particular keyword because of the competition then start by dominating less competitive keywords.

For most web owners, choosing less competitive keywords isn’t going to cut it. These web owners will certainly be fighting an uphill battle it will take longer time to achieve success trying to accomplish your goals this way. Again, 75 million searches compared to 150,000 searches isn’t even a comparison but, if you can’t get on the top or the 75 million then you should consider a long tail keyword and establish your website this way.
There are several keyword generation and analyzing tools that are free of charge, one of the best ones is Google’s ad words tool. This tool will show you the competition and return the search results both locally and globally per month. We suggest you utilizing this tool as it will help your keyword suggestion and generation because it will not only analyze any websites you type in but also to use synonyms for keywords.