Market your Postcards the Right Way – 5 Tips

The postcard is a valuable low-cost marketing tool that many companies use as their primary method of advertising. They are useful to achieve a wave of traffic to your web site and to generate high-quality sales leads.

Here are 5 Tips to maximize your investment on printed postcards:

• Tip 1 – Design to save money

  A basic rule of thumb is the more complex and colorful the design, the more time you spent designing it – and we all know time is money. An elegant design rarely improves the reply rate, unless you are advertising graphic design services. A simple, minimalist design that looks like a message from a friend can be printed at a commercial printer for as little as 4 to 7 cents per card.

• Tip 2 – Get to the Point

  Clearly state the benefits of using your company. Try to capture the reader’s attention right away. Don’t bother trying to use the postcard to close the sale, instead use it to generate sales inquires. Use the postcard as a means to motivate the reader to get more information from where you close a sale, whether it is your website or phone number. Make sure to have your web address and phone number show clearly and prominently. I am always amazed at how hard it is to find a phone number or web address on many postcards.

• Tip 3 – Use a Mailing List Wisely

  It’s worth the expense to have a mailing list that is tailored to the type of people likely to be interested in your offer. For example, send them to customers of non-competing businesses that sell to your targeted market, subscribers to publications read by prospects in your targeted market or to prospects who previously requested information about products or services similar to those you offer. Mailing List Brokers have all of this information.

• Tip 4 – First Class All the Way, Baby

  Send your postcards by First Class Mail. It costs only 23 cents in the US if they are at least 3 1/2 by 5 inches but not over 4 1/4 by 6 inches. This gives you all the benefits of First Class Mail for just a few cents more than Standard Bulk Rate Mail and it produces more replies.

• Tip 5 – Timing is Everything

  Send your postcards so they arrive on Tuesday or Wednesday. The volume of mail delivered in the US on those days is usually light and your postcards won’t have to compete with a lot of other mail delivered at the same time. Try to avoid having your postcards delivered on Monday. It’s usually the biggest mail delivery day of the week and a very busy day for most people.

If you follow these tips, we are confident that your printed postcards will maximize their sales potential. Happy hunting!

Thanks to http://BobLeduc.com