Keyword Generation | SEO Tip # 50
January 8, 2010 Leave a comment
Effective keyword generation is one of the most crucial sectors of a successful search engine optimization or SEO. All keywords will bring different results. It would be easier to rank well for a keyword with less competition than for a general or generic keyword. The competition has a tremendous amount of money and staff to work their SEO efforts on high-end traffic keywords. Broad and general keywords are difficult to achieve high rank in search engines and should represent a small portion of your SEO efforts.
Specific keywords, such as three words or more should take up the bulk of your SEO. The long-tailed keywords are critical because they will represent the same content as your web page within your web site. These keywords have less competition thus making it easier to rank well. It has been proven that general keyword terms result in browsing and long-tailed keyword searches result more in purchasing.
If you own an eCommerce site you may find it easier to rank well on search results for a long-tailed keyword than a head-term or general. Broad terms tend to bring more traffic, but it can be nearly impossible to achieve a successful campaign. Long-tail keywords tend to generate more conversions on sales. Unless you are a blog and provide content with ads than your best bet is to work with long-tailed keywords.
What are some tools for keyword generation that can be used? Google’s Keyword Suggestion Tool, Wordtracker, and Keyword Discovery. You can research and develop proper keywords utilizing these tools. Since keyword generation is critical to your SEO success you should consider purchasing a tool that can help identify potential gold mines. You stand a great chance of sitting on top of the Google search results.