Keyword Generation | SEO Tip # 50

Effective keyword generation is one of the most crucial sectors of a successful search engine optimization or SEO. All keywords will bring different results. It would be easier to rank well for a keyword with less competition than for a general or generic keyword. The competition has a tremendous amount of money and staff to work their SEO efforts on high-end traffic keywords. Broad and general keywords are difficult to achieve high rank in search engines and should represent a small portion of your SEO efforts.

Specific keywords, such as three words or more should take up the bulk of your SEO. The long-tailed keywords are critical because they will represent the same content as your web page within your web site. These keywords have less competition thus making it easier to rank well. It has been proven that general keyword terms result in browsing and long-tailed keyword searches result more in purchasing.

If you own an eCommerce site you may find it easier to rank well on search results for a long-tailed keyword than a head-term or general. Broad terms tend to bring more traffic, but it can be nearly impossible to achieve a successful campaign. Long-tail keywords tend to generate more conversions on sales. Unless you are a blog and provide content with ads than your best bet is to work with long-tailed keywords.

What are some tools for keyword generation that can be used? Google’s Keyword Suggestion Tool, Wordtracker, and Keyword Discovery. You can research and develop proper keywords utilizing these tools. Since keyword generation is critical to your SEO success you should consider purchasing a tool that can help identify potential gold mines. You stand a great chance of sitting on top of the Google search results.

Proper keywords will make or break your business

I received an email from one of my customers regarding certain keywords and the effects on their SEO. Someone had told them that they needed to rank well for this certain 3-4 long tailed keyword. That certain keyword only generated about 40,000 searches worldwide per month compared to another that generated 250,000 searches worldwide. The interesting part was that the keyword that generated 250,000 searches was as competitive as the 40,000 one. So why not go for the better one?

There are reasons you may or may not want the “250k results” keyword. Long tail keywords may not get researched as much, but studies show that 3 to 4 keyword searches result in sales, where as 1 to 2 keyword searches are mostly browsing. eCommerce web sites want conversions and need to be on keywords that generate sales and not browsers. Lets do some math and see…

Research has shown 1% of 40,000 (400) purchased when searching using a long tail keyword (3-4 words), compared to .06% of 250,000 (150) purchased when using 1-2 keywords. Only 150 made a purchase while using a keyword that generated more traffic. Why is that?

Key words tell us plenty. You need to know how to read them. There are several types of shoppers in the world. If you had two groups, one larger than the other. The larger one is indecisive and likes to browse and can’t make up their mind. The smaller one knows what they want, they are shoppers and purchase right away. Who would you want in your store? While traffic may look good and fr people who just sell advertising spots on a blog or web site may be good, people with eCommerce sites are “Watching the Wheels” go by.

There are plenty of tools to help you with your decision on keywords. Here is a link that has helpful information on these keywords.